Visa Study: 50% of Asia Pacific Consumers Eye Stablecoins

Nearly half of consumers across the Asia Pacific region say they are open to using stablecoins within the next five years, according to new research released by Visa on Monday. The findings, drawn from the company's Consumer 360 survey, polled 14,250 respondents spanning 14 markets throughout the region, pointing to a notable shift in mainstream attitudes toward digital assets.

Stablecoins — cryptocurrencies typically pegged to a fiat currency such as the U.S. dollar — have long been viewed primarily as tools for traders and crypto-native users. The breadth of the Visa survey suggests that perception may be evolving, with everyday consumers in Asia Pacific expressing growing willingness to incorporate the instruments into routine financial activity.

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Asia Pacific has consistently been among the world's most active regions for digital payment adoption, and analysts note the findings align with broader trends: mobile-first banking cultures, large unbanked or underbanked populations, and rapid fintech expansion across Southeast Asia and beyond have created fertile ground for alternative payment rails.

Visa, which has been expanding its own stablecoin and blockchain infrastructure in recent years, positioned the survey as evidence of a maturing consumer landscape rather than speculative enthusiasm. The company did not disclose a precise adoption timeline or identify which specific markets showed the strongest intent, but the 14-market scope suggests the sentiment is geographically widespread rather than concentrated in a single economy.

The data arrives as governments across Asia Pacific — including Singapore, Japan, and Hong Kong — accelerate regulatory frameworks designed to govern stablecoin issuance and use, moves that could further legitimize consumer uptake. Continue reading at Cryptocurrency.